Workshop Schedule

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Redefining Career Readiness

Hear how the Bowling Green Area Chamber, together with local school districts and industry leaders, is making a lasting impact on local workforce development with its program, SCK LAUNCH. Get some tips from Bowling Green's chamber execs on how you, too, can effectively support the cradle-to-career pipeline by identifying and building partnerships, providing early career and professional skill exposure, and developing programs that operate at the nexus of hard and soft skill development.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

Automation, Globalization and Economic Development

Automation, technology and workforce trends are changing economic development deals in the manufacturing space. Learn from a panel of site consultants how states and communities are evolving their incentive packages to respond to the growing trend of automation and the best models for communities that are preparing workers for the automated manufacturing environment.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

The Big 5: A Modern Model for Community Leadership

Learn how a major metro chamber reinvigorated its civic leadership position and how a small chamber became a rapidly growing, financially strong, community leader, by doing the same thing: addressing their region's five biggest opportunities head on. This session, perfect for chambers of all sizes and varying resources, will offer a road map with translatable, scalable skills and tools that can empower a chamber to be a relevant community leader.

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: TBD

Reconnecting the Volunteer State

At a time when postsecondary credentials and degrees are becoming increasingly necessary to be competitive and successful in the modern workplace, hear how the Nashville Area Chamber is helping to engage adult learners and military service members statewide, and put them on a path toward success with the state’s Tennessee Reconnect program. Learn new strategies for engaging with these populations and developing chamber programs that support their success as well as the talent needs of the business community.

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Healthy Workforce, Healthy Community

When chambers understand the connection between health and workforce development, they can better address the economic needs in their communities. Learn from the leaders of Healthy Monadnock 2020, a community initiative that has been at the nexus of innovative approaches to both economic development and community health, including living wage policies. Learn how to utilize data, identify potential partners, and unlock new strategies all toward the common goal of creating a healthy workforce.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Place Branding and the Battle for Talent

Chambers that are effective in telling a story about what it means to live and work in a community make it more enticing for workers of all ages to be a part of that story. Hear from a panel of chamber executives who have been successful in developing, curating, and marketing their communities’ brands to current and potential members of the workforce. Learn how to identify opportunities for branding, and how to market that brand for talent attraction, talent retention, and overall economic development.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Strengthening Higher Ed Ecosystems

With the increasingly pressing need for workers to possess a postsecondary credential or degree, communities must find ways to collaborate and support their most vulnerable populations' education and training. The Kresge Foundation’s Higher Education Ecosystem model provides a set of recommendations for how chambers can activate systems and institutions to do just that. In this interactive session, you'll map your community's ecosystem model, identify partnership opportunities and understand strategies for postsecondary success.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Growth is a Good Problem to Have

Almost every community wants growth: more jobs, more investment, more talent. But is growth the best measurement of success? A panel of chamber executives will examine chamber activities in places where the population and employment levels are increasing rapidly. With every groundbreaking and ribbon cutting, did new challenges arise for their communities?

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Lessons from Site Selectors

Our panel of veteran site selection consultants will discuss changes in economic development, share expectations about the future and answer your questions.

Date: July 17, 2017
Time: 2:30–3:30 p.m.
Room #: TBD

Afterschool STEM Programs for Tomorrow's Workforce

Chambers that support afterschool STEM programs in their communities will have an edge in meeting their members’ talent development needs by creating a workforce that is ready for the jobs of the future. Hear from chambers that work as partners and as practitioners in the movement to provide quality afterschool STEM opportunities for students.

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: TBD

Recruiting for the Long Run

Concerned about new member retention? Improvement hinges on recruiting businesses with a higher probability of gaining value from your chamber. Learn how to develop targeted membership profiles that empower your sales reps to recruit ideal business prospects. Discover how the services and programs you already offer can help business prospects solve their problems. Review best practices for delivering on your chamber's benefit commitments. And, gain appreciation for the long-term value of walking away when a prospective member isn’t a good fit.

Date: July 17, 2017
Time: 4–5 p.m.
Room #: TBD

Peer Mindshare: Membership Development

In this all-hands-on-deck networking and brainstorming session, Membership Development Division advisory board members will lead problem-solving roundtables based on the toughest challenges faced by chamber membership professionals today. Share tough problems, exchange information, and develop solutions with your peers.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

Dues Disruption: Revenue Reimagined

How is your chamber positioning itself for future success? Let this session spark some ideas on how to move your organization from a membership-focused approach to one that encompasses a more comprehensive business and community growth strategy. Session topics to include: solution-based strategies, talent services (programs that are focused on talent attraction, retention, development and engagement), young professional engagement, dynamic collaborations, and cutting-edge programming.

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

For Members, By Members

As a small chamber with only one full-time and two part-time staff, 275+ members, and more than 75 events annually, busy is an understatement for the Des Moines Downtown Chamber. But, by engaging over 125 motivated volunteers in creating and leading projects, the chamber has implemented and enhanced their mission-driven programs, improved event attendance, increased sponsorship income, and recruited new members at a thrilling pace. Learn techniques for building an active volunteer base with minimal time and resources, and how you can turn your chamber into one that is truly led by its members.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

Build a Community, Cultivate Membership

How did a regional chamber, recently returned from the brink of bankruptcy, double its membership in five years? Get the inside story on how the Hudson County Chamber, located in one of the most diverse communities in the nation, reinvigorated and re-branded its communications, events, and programming to become a vibrant center of community and business by redefining networking as relationship building.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

ISO High-Tech, High Growth Members

Chambers represent established, trusted businesses. How, then, do they also welcome the new, the risky, the exciting companies that could be the stalwarts of tomorrow’s business community? It’s that sparkle of enterprise that can light up an entire chamber. Two chamber executives and one consultant describe the process.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Selling to the Next Generation

If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.

Date: July 19, 2017
Time: 8–9 a.m.
Room #: TBD

60 Membership Ideas in 60 Minutes

Ever popular and always fast-moving, this session features chamber membership and sales professionals taking one minute to share one great idea that works for their chamber.

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: TBD

Event Reinvention

Have a longstanding event that could use some new energy? Thinking about ditching an event that just doesn’t work anymore? Bring your event challenges to this interactive workshop. With some help from seasoned events professional Shawna Burton, gain proven event planning techniques to help you create meaningful, relevant, and profitable events—and get answers for those tough event problems.

Date: July 18, 2017
Time: 2–3 p.m.
Room #: TBD

A Fresh Model for Different Membership Styles

Learn how the Greater Des Moines Partnership, the fourth-largest regional chamber in the country, has engaged members of all sizes to build a powerful regional presence. Featuring a dual membership model with 23 local chambers of commerce, the Partnership has more than 6,000 members, and more than 300 investors. Find out how the power of regionalism and working across city boundaries has provided long-term benefit to members, investors, and the community.

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: TBD

The Talk That's Sold 200,000 Members

Jimmy Cusano knows how to motivate volunteers to sell memberships at chambers big and small. At one chamber, he inspired volunteers to sell more than 900 memberships in two days. What in the world does he say that gets this kind of response? Hear “The Talk” for yourself. Prepare to be loosened up, cajoled, and maybe even asked to do push-ups (just a couple if you’re talking out of turn). Use Jimmy's insights to inspire both volunteers and sales professionals on your team.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Leaders as Facilitators

Be inspired to think bigger and reach farther when you take on the role of lead facilitator to bring bold ideas to your chamber and the community. Discover how by being the catalyst for convening consultants, town hall meetings, brainstorming sessions, peer-to-peer networks and other other similar meetings can bring ideas and expertise to the table to launch opportunities for your community.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Your Chamber is a Community Thought Leader

As chambers shift their paradigm to one of reshaping society, community, and economy, developing a robust internal research center provides the strength for problem solving and ushering change. This edge positions chambers as innovators and leaders. Hear the case for creating centers of innovation within chambers and their potential to change internal thinking and processes and present creative new solutions.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

Proven Strategies for New CEOs

This session, designed for executive directors hired within the past two years, will focus on proven steps to turn a chamber around or move it to the next level of relevance. Learn how to set board expectations, overcome long-term issues with staff and volunteers, jumpstart membership growth and develop other revenue sources, all while maintaining your chamber’s mission.

Date: July 18, 2017
Time: 2–3 p.m.
Room #: TBD

From Strategy to Action: Lessons in Economic Development

Achieve your community's economic development goals when you learn how to turn economic insights into community action. Incorporating real world examples from your peers, this session will explore how to transform your strategic planning process into real and consistent action.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

CCE Workshop

Certify your professionalism! If you have six or more years of senior-level chamber management experience and are now employed in a senior level chamber position, you could become a Certified Chamber Executive.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Catalytic Leaders for the Chamber of Tomorrow

Join us for a fast-paced spin through five different chamber projects focused on one goal: creating the chamber of the future. Using the energetic (and often hilarious) “disrupt” presentation style, the Calgary Chamber's leadership team will present short lessons on topics spanning catalytic leadership, advocacy, events, member sales blitzes, and more while highlighting the successes, failures, and lessons learned. Horizon Initiative concepts will be applied to real-world chamber challenges.

Date: July 17, 2017
Time: 4–5 p.m.
Room #: TBD

Women in Leadership

Join us for an inspiring discussion to gain insight from women leading some of the nation’s largest chambers. Learn from their stories, career paths, successes, and challenges as women in the industry.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Mission: Chamber of the Future

Futurist and economist Rebecca Ryan propels you forward in time for a fascinating survey of what chambers, businesses, and communities will be in 2037. This interactive session will guide you into seeing 20 years into the future and have you considering these questions: What do chambers need to monitor right now, because of their impact on communities and businesses? Why do chambers exist and how do we modernize them for generations beyond Baby Boomers?

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: TBD

Doing Good is Good for Business

Business is the quiet engine fueling success by sharing talents, intellectual capital and resources to move communities forward. Hear how the Austin Chamber's Austin Gives™ program, and the Petoskey Regional Chamber’s “Thriving Petoskey” are helping their members engage in positive business practices that are strengthening their respective communities while growing business at the same time. Discover how doing good is good for business!

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Brand Blueprint

Explore best practices for effectively building, launching, maintaining, enhancing and unifying your organization’s unique brand identity. Hear lessons learned, success stories and tips for managing it all.

Date: July 17, 2017
Time: 10 —11:15 a.m.
Room #: TBD

Journey Mapping and Automation: Keys to Robust Member Experiences

A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: TBD

Tap into Tech

From apps to website and devices to desktops, smart chambers are tapping into tech to more effectively communicate, to better connect with audiences and to modernize value delivery. Explore the hottest tech tools and the latest website trends in this sponsor-presented session.

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: TBD

Digital Disruption

Constantly-emerging digital offerings are disrupting the traditional chamber business model. Learn how to stay relevant, stay strong and stay proactive by harnessing the power of the pixel.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Certificates of Origin: The Latest Trends

Chambers have done their part to clean up practices in certificates of origin. Compared with just five years ago, the average chamber is now less likely to lend or rent its stamp and more likely to check that its processes comply with international practice. Companies are more inclined to pay for this degree of legitimacy. A panel of experts will describe the prospects for the growth of certificates of origin as a source of non-dues revenue and as a means of hard-wiring chambers into correctly documented international trade activity.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Importing Genius

Economic developer and former Greater Austin Chamber executive Angelos Angelou created The International Accelerator, a program that annually receives 1,000+ applications from foreign firms seeking to startup in the U.S. An average of only 10 to 15 of these firms are accepted annually, and they represent exceptional opportunities to grow into large companies and bring significant disruption and innovation to the marketplace. Meet executives from two firms who have realized their own entrepreneurial ambitions in the U.S. See how your chamber just possibly might bring the next Sergey Brin or Elon Musk to your community.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

Hello, World. Meet Brooklyn

“Brooklyn” has morphed itself into a brand recognized worldwide. The Brooklyn Chamber of Commerce has several initiatives—from Brooklyn-made certification to tradeshows that attract national and international buyers—designed to connect Brooklyn businesses to global opportunities. Learn more about these programs, why they are considered innovative and the impact they have had.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

A Welcoming Approach to Workforce

Chambers of commerce are leading initiatives to welcome immigrants because they bring new energy, ideas and talent to local economices. Learn more about efforts to boost regional prosperity through immigration and innovation.

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: TBD

Expanding Global Opportunities

Global shifts in economic policy around trade agreements, imports, and exports can cause business investment uncertainty and misaligned recruitment and incentive strategies. A panel of site selection consultants will explore how this uncertainty could impact your community’s ability to attract and retain businesses investment.

Date: July 17, 2017
Time: 4–5 p.m.
Room #: TBD

Stand Together for Prosperity and Against Discrimination

Religious freedom and similar bills veiled as "anti-discriminatory" have arrived in several state legislatures across the nation. Promoted as protecting citizen privacy, these bills have the potential to have devastating impacts on economic growth, economic development, tourism and other facets of the state and local economy. In this session you will learn about anti-discriminatory legislation and its forms as well as its proven (and potential) impacts. Gain insights on the strategies chambers can use to fight such legislation.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

Research, Open Data and Chamber Datascapes

Data and research have never been more important to informing the activities and actions of your members. Chambers of commerce are uniquely positioned to provide economic development, market research and data analysis for key audiences. This session will present the results of a review of chamber activities regarding research capacities and focus, data repositories, and engagement with Open Data.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

Navigating Policy to Support Your Workforce

Get practical advice for understanding and finding ways to support your community's local workforce systems. Gain a greater understanding of federal workforce policies, state and local partnerships and the complex networks of government, industry and nonprofit organizations working to support local workforces and economies.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

The Business Case for Corrections Reform

If workforce development, transportation, or education is on your chamber's agenda, then criminal justice reform should also be on that list. State and local government spending on prisons and jails has increased about three times faster than spending on elementary and secondary education. Learn how chambers of commerce are promoting data-based strategies to control spending, reduce prison populations, and improve public safety.

Date: July 17, 2017
Time: 4–5 p.m.
Room #: TBD

High-Profile Issues, High-Profile Leadership

Get the inside story on how the Greater Des Moines Partnership took leadership on a high-profile issue in order to improve its community. When a water quality public policy debate heated up, the Partnership’s Iowa Soil and Water Future Task Force brought differing political philosophies, rural vs. urban dynamics, and economic development concerns to the table and offered meaningful public policy recommendations. The Partnership's role in the situation demonstrated how chambers can and should act as a “sane center” for information distribution and facilitation. Learn how your organization can take on a leadership role in the community on strategically selected issues. Gain understanding on how to work with chamber members, investors and elected officials to find common ground solutions on a politically contentious issue.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Promoting Prosperity

The Association of Washington Business launched the Grow Here campaign to challenge the public narrative that business is bad for families in communities. Learn from AWB’s experience crafting a campaign to target a broad community audience to raise awareness of how private sector employers and their employees are creating jobs and providing economic opportunity for all.

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Onward, from Pale, Male and Stale

Take a close look inside the story of transforming perceptions of a chamber brand; from how we look, to how we talk, to our events and even how we answer the phone. It's a story of brand, communications, advocacy, values, spirit – and gelato. All of which play a key role in being seen by a new, modern, diverse, innovative and creative generation of entrepreneurs as the place to be.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

Diverse by Design

The Cincinnati USA Regional Chamber models inclusion in everything the organization does. In this workshop, get a deeper understanding of the chamber's five dimensions of inclusion: people, programs, practices, policy, and partnerships.

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

Tomorrow's Civic Leaders

More than any other living generation, millennials are focused on making a difference. So how do you capture that passion and pass the torch of civic activity and leadership to this eager next generation of professionals? You help prepare them for success. Hear how the Toledo Regional Chamber and Aly Sterling Philanthropy tapped into this audience by developing a training series to prepare next generation leaders to serve their communities and be more engaged with the chamber.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

Intentionally Inclusive

Inclusion is an important leadership practice for chamber professionals, but is one of the most overlooked organizational assets. Learn the key principles for becoming an Intentional Inclusionist™, and understand how your chamber's collective voice of influence—organization-wide—can foster the work of inclusion to create business success and enhance community prosperity.

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Promoting Disability Inclusion

Almost 27 years after the passing of the ADA, organizations and agencies continue to develop innovative ways to recruit and hire people with disabilities. And yet, there still an unemployment gap. Why? In this discussion-driven think tank, hear what chambers are doing to support their members in the hiring and retaining of workers with disabilities.

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: TBD

Measuring Diversity and Inclusion Impact

This session is designed for diversity and inclusion practitioners to learn and discuss the most effective ways to measure the community impact of their chamber’s programming.

Date: July 18, 2017
Time: 2–3 p.m.
Room #: TBD

Benchmarking for Improvement

In this session facilitated by Cathi Hight, explore how three chambers used a proven process to improve their performance metrics and how they made strategic realignments for future success. Learn how to leverage ACCE’s resources and your chamber peers to realign your chamber’s resources and increase revenue and retention.

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: TBD

The Solution Room

Back by popular demand! In the Solution Room, Cathi Hight facilitates a participant-driven discussion and brainstorming session harnessing the power of collaboration and imagination to determine best practices on everything from strategy and programming to member engagement. Bring your chamber challenges and receive support, insights, and advice from your peers.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Creative Sponsorship Packages

Creativity in sponsorships can come in many forms—from a clever new promotion idea at the golf tournament to “the vision thing”—the big, Horizon-sized idea that causes people to want to be a part of your dream. Get the scoop on successful sponsorship ideas that have brought significant resources to the chamber.

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: TBD

Transformational Capital Campaigns

Capital campaigns can change communities. They are the gold that funds the projects on chambers’ Horizon. A small injection of money at the right time and place can be a catalytic converter that can bring thousands of jobs, improve the education of thousands of young people, or, for that matter, erect a chamber building of thousands of square feet. But it’s not always easy to obtain these funds. Find out the stories of several chamber executives who got the job done and saw some impressive results.

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: TBD

Platinum and Gold: Creating Value for Top Investors

Is there a chamber that hasn't seriously considered creating an investor group—a platinum or gold level, a trustees group, or a special council—expected to put a great deal of money into the chamber? How do you work with these platinum/gold/trustee members, most of whom want community change, but may also expect concrete benefits for their companies?

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: TBD

60 Sponsorship Ideas in 60 Minutes

Sponsorship has been one of the fastest growing components of chamber revenue in recent years. With everybody in town getting into the sponsorship act, though, chambers need to be more creative than ever. In this fast-paced session, take one minute to share your best idea and a panel of three judges will name the very best of the 60. Will you bring home a $10,000 idea?

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: TBD

An Idea from Down Under that Keeps Members on Top

The Australian Business Chamber, one of the largest voluntary-membership chambers in the world by revenue, and host of September's ICC World Chambers Congress in Sydney, has developed an innovative business tool designed to help entrepreneurs manage their companies more efficiently and effectively. Learn more about this tool, Business Propel, how it’s being deployed in Australia and the U.S., and how it can offer your chamber a revenue opportunity.

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: TBD

Social Media ROI for Chambers and Members

How does your social media use stack up to that of other chambers? Social media enterprise Venly from Cambridge, Mass., has evaluated the social media scores of more than 7,000 chambers and ranked them on their social media activity on a national basis for the first time. (Yes, you’ll be given a chance to see your rank.) Those rankings and other findings show how some chambers have boosted revenue with social media for themselves and their members. You'll hear how one manufacturing company CEO, helped by his chamber, used social media to increase the company's annual revenue 22 percent and increase annual profit by more than 50 percent. You'll also hear how investors in leading communications companies became Venly's founding partners, seeking to work through chambers to help social media revitalize companies and communities.

Date: July 18, 2017
Time: 2–3 p.m.
Room #: TBD