Workshop Schedule

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Redefining Career Readiness

Hear how the Bowling Green Area Chamber, together with local school districts and industry leaders, is making a lasting impact on local workforce development with its program, SCK LAUNCH. Get some tips from Bowling Green's chamber execs on how you, too, can effectively support the cradle-to-career pipeline by identifying and building partnerships, providing early career and professional skill exposure, and developing programs that operate at the nexus of hard and soft skill development.

Presenters: Kim Phelps, Vice President Communication and Public Policy, Bowling Green Chamber of Commerce

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 204

Automation, Technology and Economic Development

Automation, technology and workforce trends are changing economic development deals in the manufacturing space. Learn from a panel of site consultants how states and communities are evolving their incentive packages to respond to the growing trend of automation and the best models for communities that are preparing workers for the automated manufacturing environment.

Moderator: Ryan Mooney, CEcD, Senior Vice President, Economic Development, Springfield Area Chamber of Commerce (Mo.)

Panelists: Ann Petersen, Vice President, Integrated Portfolio Services, JLL; Sarah White, Senior Consultant, McCallum Sweeney; Mark Williams, President, Strategic Development Group

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 204

The Big 5: A Modern Model for Community Leadership

Learn how a major metro chamber reinvigorated its civic leadership position and how a small chamber became a rapidly growing, financially strong, community leader, by doing the same thing: addressing their region's five biggest opportunities head on. This session, perfect for chambers of all sizes and varying resources, will offer a road map with translatable, scalable skills and tools that can empower a chamber to be a relevant community leader.

Presenters: Scott Hall, Senior Vice President, Civic and Community Initiatives, Greater Kansas City Chamber of Commerce (Mo.); Katherine Morgan, President & CEO, Spokane Valley Chamber of Commerce (Wash.)

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: 204

Reconnecting the Volunteer State

At a time when postsecondary credentials and degrees are becoming increasingly necessary to be competitive and successful in the modern workplace, hear how the Nashville Area Chamber is helping to engage adult learners and military service members statewide, and put them on a path toward success with the state’s Tennessee Reconnect program. Learn new strategies for engaging with these populations and developing chamber programs that support their success as well as the talent needs of the business community.

Presenters: Nancy Eisenbrandt, Chief Workforce Officer, Nashville Area Chamber of Commerce; Mike Krause, Executive Director, Tennessee Higher Education Commission; Laura Ward, Director of Tennessee Reconnect Community, Nashville Area Chamber of Commerce

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 202C

Healthy Workforce, Healthy Community

When chambers understand the connection between health and workforce development, they can better address the economic needs in their communities. Learn from the leaders of Healthy Monadnock 2020, a community initiative that has been at the nexus of innovative approaches to both economic development and community health, including living wage policies. Learn how to utilize data, identify potential partners, and unlock new strategies all toward the common goal of creating a healthy workforce.

Presenters: Kitty Jerome, Director of Coaching & Outreach, County Health Rankings & Roadmaps; Linda Rubin, MS, Healthy Monadnock 2020 Director; Phil Suter, President & CEO, Greater Keene Chamber of Commerce (N.H.); Cristie Travis, CEO, Memphis Business Group on Health

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 204

Place Branding and the Battle for Talent

Chambers that are effective in telling a story about what it means to live and work in a community make it more enticing for workers of all ages to be a part of that story. Hear from a panel of chamber executives who have been successful in developing, curating, and marketing their communities’ brands to current and potential members of the workforce. Learn how to identify opportunities for branding, and how to market that brand for talent attraction, talent retention, and overall economic development.

Moderator: Dariel Curren, Senior Vice President, Development Counsellors International

Panelists: Adrienne Cole, President & CEO, Greater Raleigh Chamber of Commerce (N.C.); Caitlin Holland, Vice President of Investor Relations, Shoals Chamber of Commerce (Ala.); Sybil Topel, Vice President of Marketing and Communications, Chattanooga Area Chamber of Commerce (Tenn.)

Resources: PowerPoint |  Handouts

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 204

Think Tank: Strengthening Higher Ed Ecosystems

With the increasingly pressing need for workers to possess a postsecondary credential or degree, communities must find ways to collaborate and support their most vulnerable populations' education and training. The Kresge Foundation’s Higher Education Ecosystem model provides a set of recommendations for how chambers can activate systems and institutions to do just that. In this interactive session, you'll map your community's ecosystem model, identify partnership opportunities and understand strategies for postsecondary success.

Presenters: Bethany Miller, Program Officer - Education, The Kresge Foundation; Rebecca C. Villarreal, Ph.D., Program Officer - Education, The Kresge Foundation

Resources: Presentation | Think Sheet

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 208A

Growth is a Good Problem to Have

Almost every community wants growth: more jobs, more investment, more talent. But is growth the best measurement of success? A panel of chamber executives will examine chamber activities in places where the population and employment levels are increasing rapidly. With every groundbreaking and ribbon cutting, did new challenges arise for their communities?

Moderator: Amy Holloway, President & CEO, Avalanche Consulting, Inc.

Panelists: Kali Boatright, President & CEO, Douglas County Chamber of Commerce (Ga.); Brandom C. Gengelbach, Executive Vice President of Economic Development, Fort Worth Chamber of Commerce (Texas); Ian D. Scott, Senior Vice President of Advocacy, Charleston Metro Chamber of Commerce (S.C.)

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 204

Lessons from Site Selectors

Our panel of veteran site selection consultants will discuss changes in economic development, share expectations about the future and answer your questions.

Moderator: Lori Becklenberg, Vice President, Economic Development, St. Louis Regional Chamber

Panelists: Jeannette Goldsmith, President, Goldsmith Strategy; Kate McEnroe, Principal, Kate McEnroe Consulting; Chris Schwinden, Vice President, Site Selection Group

Date: July 17, 2017
Time: 2:30–3:30 p.m.
Room #: 202C

Afterschool STEM Programs for Tomorrow's Workforce

Chambers that support afterschool STEM programs in their communities will have an edge in meeting their members’ talent development needs by creating a workforce that is ready for the jobs of the future. Hear from chambers that work as partners and as practitioners in the movement to provide quality afterschool STEM opportunities for students.

Moderators: Ron Ottinger, Director, STEM Next; Kari Pardoe, Associate Program Officer, Charles Stewart Mott Foundation

Panelists: Alisha Benson, COO, Greater Spokane Incorporated; Eric Brown, Business Development Director, Salina Area Chamber of Commerce (Kan.); Amy Donahoe, Director of Workforce Development, The Chamber of Greater Springfield (Ohio); Lakeitha Givens, Program Director, YouthQuest, Flint & Genesee Chamber of Commerce (Mich.)

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: 208B

Recruiting for the Long Run

Concerned about new member retention? Improvement hinges on recruiting businesses with a higher probability of gaining value from your chamber. Learn how to develop targeted membership profiles that empower your sales reps to recruit ideal business prospects. Discover how the services and programs you already offer can help business prospects solve their problems. Review best practices for delivering on your chamber's benefit commitments. And, gain appreciation for the long-term value of walking away when a prospective member isn’t a good fit.

Presenter: Doug Holman, Partner, Holman Brothers Nonprofit Solutions

Date: July 17, 2017
Time: 4–5 p.m.
Room #: 201AB

Peer Mindshare: Membership Development

In this all-hands-on-deck networking and brainstorming session, Membership Development Division Advisory Board members will lead problem-solving roundtables based on the toughest challenges faced by chamber membership professionals today. Share tough problems, exchange information, and develop solutions with your peers.

Presenters: Kelly Fanelli, Chamber of Commerce of the Palm Beaches (Fla.) and Chair-Elect, ACCE Membership Division Advisory Board; Kelle Marsalis, Vice President, Strategic Initiatives, Dallas Regional Chamber and Chair, ACCE Membership Development Division Advisory Board

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 201

Dues Disruption: Revenue Reimagined

How is your chamber positioning itself for future success? Let this session spark some ideas on how to move your organization from a membership-focused approach to one that encompasses a more comprehensive business and community growth strategy. Session topics to include: solution-based strategies, talent services (programs that are focused on talent attraction, retention, development and engagement), young professional engagement, dynamic collaborations, and cutting-edge programming.

Presenter: Shannon Full , President, TwinWest Chamber of Commerce (Minn.); Tom Baldrige, President & CEO, Lancaster Chamber (Pa.); Cheryl Irwin-Bass, Vice President & COO, Lancaster Chamber (Pa.); Blair Stanford, Chief Operating Officer, Charlotte Chamber (N.C.); Kris Kellogg, Chief Revenue Officer, Charlotte Chamber (N.C.)

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 201AB

For Members, By Members

As a small chamber with only one full-time and two part-time staff, 275+ members, and more than 75 events annually, busy is an understatement for the Des Moines Downtown Chamber. But, by engaging over 125 motivated volunteers in creating and leading projects, the chamber has implemented and enhanced their mission-driven programs, improved event attendance, increased sponsorship income, and recruited new members at a thrilling pace. Learn techniques for building an active volunteer base with minimal time and resources, and how you can turn your chamber into one that is truly led by its members.

Presenter: Jennifer Chittenden, Executive Director, Des Moines Downtown Chamber (Iowa)

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 201AB

Build a Community, Cultivate Membership

How did a regional chamber, recently returned from the brink of bankruptcy, double its membership in five years? Get the inside story on how the Hudson County Chamber, located in one of the most diverse communities in the nation, reinvigorated and re-branded its communications, events, and programming to become a vibrant center of community and business by redefining networking as relationship building.

Presenters: Maria Nieves, President & CEO, Hudson County Chamber of Commerce (N.Y.); Joy Stephan, Founder, 20Chairs

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 201AB

ISO High-Tech, High Growth Members

Chambers represent established, trusted businesses. How, then, do they also welcome the new, the risky, the exciting companies that could be the stalwarts of tomorrow’s business community? It’s that sparkle of enterprise that can light up an entire chamber. Two chamber executives and one consultant describe the process.

Moderator: Jon Roberts, Principal, TIP Strategies, Inc.

Speakers: Zach Brandon, President, Greater Madison Chamber of Commerce (Wis.); Julie Grice, Chief Revenue Officer, Indy Chamber

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 201AB

Selling to the Next Generation

If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.

Presenter: Jay Handler, IOM, Co-founder and Director, Membership180

Date: July 19, 2017
Time: 8–9 a.m.
Room #: 209BC

60 Membership Ideas in 60 Minutes

Ever popular and always fast-moving, this session features chamber membership and sales professionals taking one minute to share one great idea that works for their chamber.

Moderator: Lisa Hermes, IOM President, McKinney Chamber of Commerce

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: 205AB

Event Reinvention

Have a longstanding event that could use some new energy? Thinking about ditching an event that just doesn’t work anymore? Bring your event challenges to this interactive workshop. With some help from seasoned events professional Shawna Burton, gain proven event planning techniques to help you create meaningful, relevant, and profitable events—and get answers for those tough event problems.

Facilitator: Shawna Burton, Vice President, Engagement & Organizational Advancement, Greater Louisville Inc. (Ky.)

Resources: Presentation (PowerPoint)

Date: July 18, 2017
Time: 2–3 p.m.
Room #: 201AB

A Fresh Model for Different Membership Styles

Learn how the Greater Des Moines Partnership, the fourth-largest regional chamber in the country, has engaged members of all sizes to build a powerful regional presence. Featuring a dual membership model with 23 local chambers of commerce, the Partnership has more than 6,000 members, and more than 300 investors. Find out how the power of regionalism and working across city boundaries has provided long-term benefit to members, investors, and the community.

Presenter: Meg Schneider, Senior Vice President of Business Resources and Community Development, Greater Des Moines Partnership (Iowa)

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: 201AB

The Talk That's Sold 200,000 Members

Jimmy Cusano knows how to motivate volunteers to sell memberships at chambers big and small. At one chamber, he inspired volunteers to sell more than 900 memberships in two days. What in the world does he say that gets this kind of response? Hear “The Talk” for yourself. Prepare to be loosened up, cajoled, and maybe even asked to do push-ups (just a couple if you’re talking out of turn). Use Jimmy's insights to inspire both volunteers and sales professionals on your team.

Introduction: RaDonna Hessel, CCE, IOM, President & CEO, Grapevine Chamber of Commerce (Texas)

Presenter: Jimmy Cusano, Senior Vice President and Entertrainer, Your Chamber Connection

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 202AB

Leaders as Facilitators

Be inspired to think bigger and reach farther when you take on the role of lead facilitator to bring bold ideas to your chamber and the community. Discover how by being the catalyst for convening consultants, town hall meetings, brainstorming sessions, peer-to-peer networks and other other similar meetings can bring ideas and expertise to the table to launch opportunities for your community.

Presenter: Dave Adkisson, CCE, President & CEO, Kentucky Chamber of Commerce

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 209BC

Your Chamber is a Community Thought Leader

As chambers shift their paradigm to one of reshaping society, community, and economy, developing a robust internal research center provides the strength for problem solving and ushering change. This edge positions chambers as innovators and leaders. Hear the case for creating centers of innovation within chambers and their potential to change internal thinking and processes and present creative new solutions.

Presenters: Dr. Garrett Harper, Vice President, The Research Center, Nashville Area Chamber of Commerce; Rebecca West, Director of Applied Research, The Research Center, Nashville Area Chamber of Commerce

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 209BC

Proven Strategies for New CEOs

This session, designed for executive directors hired within the past two years, will focus on proven steps to turn a chamber around or move it to the next level of relevance. Learn how to set board expectations, overcome long-term issues with staff and volunteers, jumpstart membership growth and develop other revenue sources, all while maintaining your chamber’s mission.

Presenters: Todd Murphy, President, Jefferson Chamber of Commerce (La.)

Date: July 18, 2017
Time: 2–3 p.m.
Room #: 209BC

From Strategy to Action: Lessons in Economic Development

Achieve your community's economic development goals when you learn how to turn economic insights into community action. Incorporating real world examples from your peers, this session will explore how to transform your strategic planning process into real and consistent action.

Moderator: J. Mac Holladay, CCE, PCED, LM, HLM, CEO, Market Street Services, Inc.

Panelists: Brian Anderson, President & CEO, Greater Columbus Chamber of Commerce (Ga.); Tara Barney, President & CEO, Quad Cities Chamber of Commerce (Iowa/Ill.); Adam Knapp, President & CEO, Baton Rouge Area Chamber (La.)

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 209BC

CCE Workshop

Certify your professionalism! If you have six or more years of senior-level chamber management experience and are now employed in a senior level chamber position, you could become a Certified Chamber Executive.

Presenters: Susan McGuire, Manager, Professional Development and Programs, ACCE; Linda Rabe, CCE, IOM, President & CEO; Rapid City Area Chamber of Commerce (S.D.) and Chair Elect, CCE Commission

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 208A

Catalytic Leaders for the Chamber of Tomorrow

Join us for a fast-paced spin through four different chamber projects focused on one goal: creating the chamber of the future. Using the energetic (and often hilarious) “disrupt” presentation style, the Calgary Chamber's leadership team will present short lessons on topics spanning total chamber transformation, digital platforms, killing networking events, member value exploration, and more while highlighting the successes, failures, and lessons learned. Horizon Initiative concepts will be applied to real-world chamber challenges.

Presenters: Scott Crockatt, Director of Marketing and Communications, Calgary Chamber (Alberta); Aaron Kroontje, Director of Digital and Technology, Calgary Chamber of Commerce (Alberta); Adam Legge, President & CEO, Calgary Chamber (Alberta); Rebecca Wood, Director of Member Services, Calgary Chamber (Alberta)

Date: July 17, 2017
Time: 4–5 p.m.
Room #: 209BC

Women in Leadership

Join us for an inspiring discussion to gain insight from women leading some of the nation’s largest chambers. Learn from their stories, career paths, successes, and challenges as women in the industry.

Moderator: Casey Steinbacher, Casey's Company & ACCE Life Member

Presenters: Hala Moddelmog, President & CEO, Metro Atlanta Chamber; Tallia Hart, President & CEO, San Francisco Chamber of Commerce; Janet Riopel, President & CEO, Edmonton Chamber of Commerce

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 202C

Mission: Chamber of the Future

Futurist and economist Rebecca Ryan propels you forward in time for a fascinating survey of what chambers, businesses, and communities will be in 2037. This interactive session will guide you into seeing 20 years into the future and have you considering these questions: What do chambers need to monitor right now, because of their impact on communities and businesses? Why do chambers exist and how do we modernize them for generations beyond Baby Boomers?

Presenter: Rebecca Ryan, Founder, NEXT Generation Consulting, Inc.

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: 209BC

Doing Good is Good for Business

Business is the quiet engine fueling success by sharing talents, intellectual capital and resources to move communities forward. Hear how the Austin Chamber's Austin Gives™ program, and the Petoskey Regional Chamber’s “Thriving Petoskey” are helping their members engage in positive business practices that are strengthening their respective communities while growing business at the same time. Discover how doing good is good for business!

Presenters: Beth Krueger, Director of Austin Gives, a program of the Austin Chamber (Texas); Carlin Smith, President, Petoskey Regional Chamber of Commerce (Mich.)

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 209BC

Brand Blueprint

Explore best practices for effectively building, launching, maintaining, enhancing and unifying your organization’s unique brand identity. Hear lessons learned, success stories and tips for managing it all.

Presenters: Tiffany Tauscheck, Chief Communications Officer, Greater Des Moines Partnership; Anita Begnaud, Vice President, Governmental Affairs & Communications, One Acadiana (La.); Sherry Taylor, President/CEO, Mason Deerfield Chamber (Ohio)

Date: July 17, 2017
Time: 10 —11:15 a.m.
Room #: 202AB

Journey Mapping and Automation: Keys to Robust Member Experiences

A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.

Presenter: Heather McNair, Vice President of Engagement Strategy, Higher Logic, LLC

Resources: Presentation (PDF)

Date: July 19, 2017
Time: 9:15–10:15 a.m.
Room #: 209A

Tap into Tech

From apps to website and devices to desktops, smart chambers are tapping into tech to more effectively communicate, to better connect with audiences and to modernize value delivery. Explore the hottest tech tools and the latest website trends in this sponsor-presented session.

Presenter: Jeff Kline, Founder, Chief Executive Officer, President, Accrisoft Corporation

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: 202AB

Digital Disruption

Constantly-emerging digital offerings are disrupting the traditional chamber business model – what’s a chamber to do?

The Calgary Chamber is investing considerable resources to figure that out.

Aaron will unpack the Calgary Chamber’s Digital Horizon Strategy, walk you through the ups and downs so far, and tell you about where he sees all Chambers needing to go, as soon as possible.

This session is for those Chamber leaders that recognize, or are open to the idea, that investment in digital is non-negotiable if they want to stay relevant to their members.

Presenter: Aaron Kroontje, Director of Digital and Technology, Calgary Chamber (Alberta)

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 202AB

Certificates of Origin: The Latest Trends

Chambers have done their part to clean up practices in certificates of origin. Compared with just five years ago, the average chamber is now less likely to lend or rent its stamp and more likely to check that its processes comply with international practice. Companies are more inclined to pay for this degree of legitimacy. A panel of experts will describe the prospects for the growth of certificates of origin as a source of non-dues revenue and as a means of hard-wiring chambers into correctly documented international trade activity.

Moderator: Carman Rossi, President, eCertify Pty Ltd

Panelists: Kristin Gochenour, Assistant to the President, Greater Omaha Chamber of Commerce (Neb.); Justin Simmons, Vice President and Chief of Staff, Chapel Hill-Carrboro Chamber of Commerce (N.C.)

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 208B

Importing Genius

Economic developer and former Greater Austin Chamber executive Angelos Angelou created The International Accelerator, a program that annually receives 1,000+ applications from foreign firms seeking to startup in the U.S. An average of only 10 to 15 of these firms are accepted annually, and they represent exceptional opportunities to grow into large companies and bring significant disruption and innovation to the marketplace. Meet executives from two firms who have realized their own entrepreneurial ambitions in the U.S. See how your chamber just possibly might bring the next Sergey Brin or Elon Musk to your community.

Moderator: Angelos Angelou, Principal Executive Officer and Chief Strategist, Angelou Economics

Panelists: Jacob Bernstein, CEO, BoardMaps; Brandon Hudgeons, COO, Schoox

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 208B

Hello, World. Meet Brooklyn

“Brooklyn” has morphed itself into a brand recognized worldwide. The Brooklyn Chamber of Commerce has several initiatives—from Brooklyn-made certification to tradeshows that attract national and international buyers—designed to connect Brooklyn businesses to global opportunities. Learn more about these programs, why they are considered innovative and the impact they have had.

Presenter: Andrew Hoan, President & CEO, Brooklyn Chamber of Commerce (N.Y.)

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 202C

Think Tank: A Welcoming Approach to Workforce

Chambers of commerce are leading initiatives to welcome immigrants because they bring new energy, ideas and talent to local economies. Learn more about efforts to boost regional prosperity through immigration and innovation.

Presenter: Cheryl Irwin-Bass, Vice President and COO, Lancaster Chamber of Commerce & Industry (Pa.)

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: 208A

Expanding Global Opportunities

Global shifts in economic policy around trade agreements, imports, and exports can cause business investment uncertainty and misaligned recruitment and incentive strategies. A panel of site selection consultants will explore how this uncertainty could impact your community’s ability to attract and retain businesses investment.

Moderator: Courtney Ross, Chief Economic Development Officer, Nashville Area Chamber of Commerce

Panelists: Didi Caldwell, Principal, Global Local Strategies; Florian Stamm, Partner, Smith, Gambrell & Russell, LLP; Rajeev Thakur, Senior Managing Director, Newmark Grubb Knight Frank

Date: July 17, 2017
Time: 4–5 p.m.
Room #: 208B

Think Tank: Research, Open Data and Chamber Datascapes

Data and research have never been more important to informing the activities and actions of your members. Chambers of commerce are uniquely positioned to provide economic development, market research and data analysis for key audiences. This session will present the results of a review of chamber activities regarding research capacities and focus, data repositories, and engagement with Open Data.

Presenters: Dr. Garrett Harper, Vice President, The Research Center, Nashville Area Chamber of Commerce; Dr. Robyn R. Mace, Chief Data Officer, Metropolitan Government of Nashville and Davidson County (Tenn.)

Date: July 17, 2017
Time: 4–5 p.m.
Room #: 208A

Navigating Policy to Support Your Workforce

Get practical advice for understanding and finding ways to support your community's local workforce systems. Gain a greater understanding of federal workforce policies, state and local partnerships and the complex networks of government, industry and nonprofit organizations working to support local workforces and economies.

Presenters: Jessie Hogg Leslie, National Network Director, National Skills Coalition; Donny Jones, IOM, Chief Operating Officer, West Alabama Chamber of Commerce

Resources: Case Study | White Paper | Presentation

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 209A

The Business Case for Corrections Reform

If workforce development, transportation, or education is on your chamber's agenda, then criminal justice reform should also be on that list. State and local government spending on prisons and jails has increased about three times faster than spending on elementary and secondary education. Learn how chambers of commerce are promoting data-based strategies to control spending, reduce prison populations, and improve public safety.

Moderator: Nina Catalano, Senior Associate, Public Safety Performance Project, The Pew Charitable Trusts

Panelists: Anita Begnaud, Vice President of Governmental Affairs and Communications, One Acadiana (La.); Gary Toebben, President & CEO, Los Angeles Area Chamber of Commerce; Roy Williams, President & CEO, Greater Oklahoma City Chamber of Commerce

Date: July 17, 2017
Time: 4–5 p.m.
Room #: 209A

High-Profile Issues, High-Profile Leadership

Get the inside story on how the Greater Des Moines Partnership took leadership on a high-profile issue in order to improve its community. When a water quality public policy debate heated up, the Partnership’s Iowa Soil and Water Future Task Force brought differing political philosophies, rural vs. urban dynamics, and economic development concerns to the table and offered meaningful public policy recommendations. The Partnership's role in the situation demonstrated how chambers can and should act as a “sane center” for information distribution and facilitation. Learn how your organization can take on a leadership role in the community on strategically selected issues. Gain understanding on how to work with chamber members, investors and elected officials to find common ground solutions on a politically contentious issue.

Presenter: Joe Murphy, Senior Vice President of Government Relations and Public Policy, Greater Des Moines Partnership (Iowa)

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 209A

Promoting Prosperity

The Association of Washington Business launched the Grow Here campaign to challenge the public narrative that business is bad for families in communities. Learn from AWB’s experience crafting a campaign to target a broad community audience to raise awareness of how private sector employers and their employees are creating jobs and providing economic opportunity for all.

Presenter: Kristofer T. Johnson, IOM, President & CEO, Association of Washington Business

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 209A

Onward from Pale, Male and Stale

Take a close look inside the story of transforming perceptions of a chamber brand; from how we look, to how we talk, to our events and even how we answer the phone. It's a story of brand, communications, advocacy, values, spirit – and gelato. All of which play a key role in being seen by a new, modern, diverse, innovative and creative generation of entrepreneurs as the place to be.

Presenters: Scott Crockatt, Director of Marketing and Communications, Calgary Chamber (Alberta)

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 205C

The Inclusive Chamber: Diverse by Design

The Cincinnati USA Regional Chamber models inclusion in everything the organization does. In this workshop, get a deeper understanding of the chamber's five dimensions of inclusion: people, programs, practices, policy, and partnerships.

Presenter: Mary Stagaman, Senior Inclusion Advisor, Cincinnati USA Regional Chamber

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 205C

Tomorrow's Civic Leaders

More than any other living generation, millennials are focused on making a difference. So how do you capture that passion and pass the torch of civic activity and leadership to this eager next generation of professionals? You help prepare them for success. Hear how the Toledo Regional Chamber and Aly Sterling Philanthropy tapped into this audience by developing a training series to prepare next generation leaders to serve their communities and be more engaged with the chamber.

Presenters: Heather Gallant, Advisor, Aly Sterling Philanthropy; Sara Swisher, Director of EPIC Toledo, Toledo Regional Chamber of Commerce (Ohio)

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 205C

Intentionally Inclusive

Inclusion is an important leadership practice for chamber professionals, but is one of the most overlooked organizational assets. Learn the key principles for becoming an Intentional Inclusionist™, and understand how your chamber's collective voice of influence—organization-wide—can foster the work of inclusion to create business success and enhance community prosperity.

Presenter: Dr. Nika White, Senior Advisor for Diversity and Inclusion Initiatives and author of The Intentional Inclusionist™

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 205C

Think Tank: Promoting Disability Inclusion

Almost 27 years after the passing of the ADA, organizations and agencies continue to develop innovative ways to recruit and hire people with disabilities. And yet, there still an unemployment gap. Why? In this discussion-driven think tank, hear what chambers are doing to support their members in the hiring and retaining of workers with disabilities.

Presenter: Whitney Harris, Special Projects Coordinator, Florida Chamber Foundation

Date: July 17, 2017
Time: 2:30–3:45 p.m.
Room #: 208A

Measuring Diversity and Inclusion Impact

This session is designed for diversity and inclusion practitioners to learn and discuss the most effective ways to measure the community impact of their chamber’s programming.

Presenter: Erika Bernabei, Founder, Equity & Results

Date: July 18, 2017
Time: 2–3 p.m.
Room #: 205C

Benchmarking for Improvement

In this session facilitated by Cathi Hight, explore how three chambers used a proven process to improve their performance metrics and how they made strategic realignments for future success. Learn how to leverage ACCE’s resources and your chamber peers to realign your chamber’s resources and increase revenue and retention.

Facilitator: Cathi Hight, Senior Vice President of Growth Strategy and Investor Relations, Greater Austin Chamber (Texas)

Presenters: Marvin Bond, Senior Vice President, Investor Relations, Greater Irving Chamber (Texas); Ginny Glasner, President & CEO, Highland Park Chamber of Commerce (Ill.); Matt McCormick, President & CEO, Columbia Chamber (Mo.)

Date: July 17, 2017
Time: 10–11:15 a.m.
Room #: 205AB

Think Tank: The Solution Room

Back by popular demand! In the Solution Room, Cathi Hight facilitates a participant-driven discussion and brainstorming session harnessing the power of collaboration and imagination to determine best practices on everything from strategy and programming to member engagement. Bring your chamber challenges and receive support, insights, and advice from your peers.

Presenter: Cathi Hight, Senior Vice President of Growth Strategy and Investor Relations, Greater Austin Chamber (Texas)

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 208A

Creative Sponsorship Packages

Creativity in sponsorships can come in many forms—from a clever new promotion idea at the golf tournament to “the vision thing”—the big, Horizon-sized idea that causes people to want to be a part of your dream. Get the scoop on successful sponsorship ideas that have brought significant resources to the chamber.

Moderator: Bill Holman, Partner, Holman Brothers Nonprofit Sales Solutions

Panelists: Sarah Cortez, Account Manager, Boise Metro Chamber of Commerce (Idaho); Frank V. Facchiano, Chief Operating Officer and Executive Vice President of Member Relations, Greater Lehigh Valley Chamber of Commerce (Pa.); Lori Mattson, IOM, President & CEO; Tri-City Regional Chamber of Commerce (Wash.)

Date: July 18, 2017
Time: 11 a.m.–12:15 p.m.
Room #: 205AB

Transformational Capital Campaigns

Capital campaigns can change communities. They are the gold that funds the projects on chambers’ Horizon. A small injection of money at the right time and place can be a catalytic converter that can bring thousands of jobs, improve the education of thousands of young people, or, for that matter, erect a chamber building of thousands of square feet. But it’s not always easy to obtain these funds. Find out the stories of several chamber executives who got the job done and saw some impressive results.

Moderator: Susan Davenport, President & CEO, Gainesville Area Chamber of Commerce (Fla.)

Panelists: David L. May, CCE, CAE, President & CEO, Fort Collins Area Chamber of Commerce (Colo.); Cheryl Millsaps, Vice President, Finance and Accounting, Chattanooga Area Chamber of Commerce (Tenn.); Brian (Rob) O'Brian III, CEcD, President, Joplin Area Chamber of Commerce (Mo.); Jim M. Page, CCE, IOM, President & CEO, Chamber of Commerce of West Alabama

Date: July 18, 2017
Time: 9–10:15 a.m.
Room #: 205AB

Platinum and Gold: Creating Value for Top Investors

Is there a chamber that hasn't seriously considered creating an investor group—a platinum or gold level, a trustees group, or a special council—expected to put a great deal of money into the chamber? How do you work with these platinum/gold/trustee members, most of whom want community change, but may also expect concrete benefits for their companies?

Moderator: Michael S. Neal, CCE, CCD, President & CEO, Tulsa Regional Chamber (Okla.)

Panelists: Sandra Lindquist, Vice President of Operations, New Orleans Chamber of Commerce (La.); Troy M. McLellan, CCE, President & CEO, Greater Boca Raton Chamber of Commerce (Fla.); Joe Roman, Chief Executive Officer, Greater Cleveland Partnership

Date: July 17, 2017
Time: 11:30 a.m.–12:30 p.m.
Room #: 205AB

60 Sponsorship Ideas in 60 Minutes

Sponsorship has been one of the fastest growing components of chamber revenue in recent years. With everybody in town getting into the sponsorship act, though, chambers need to be more creative than ever. In this fast-paced session, take one minute to share your best idea and a panel of three judges will name the very best of the 60. Will you bring home a $10,000 idea?

Moderator: Carlos Phillips, President & CEO, Greater Greenville Chamber of Commerce (S.C.)

Judges: Amber Greenwood, Vice President, Resource Development, Greater Waco Chamber of Commerce (Texas); Dana Ketterling, Resource Development Officer, Association of Chamber of Commerce Executives; Heath Taylor, President & CEO, Dublin-Laurens County Chamber of Commerce (Ga.)

Date: July 18, 2017
Time: 3:30–4:45 p.m.
Room #: 205AB

Social Media ROI for Chambers and Members

How does your social media use stack up to that of other chambers? Social media enterprise Venly from Cambridge, Mass., has evaluated the social media scores of more than 7,000 chambers and ranked them on their social media activity on a national basis for the first time. (Yes, you’ll be given a chance to see your rank.) Those rankings and other findings show how some chambers have boosted revenue with social media for themselves and their members. You'll hear how one manufacturing company CEO, helped by his chamber, used social media to increase the company's annual revenue 22 percent and increase annual profit by more than 50 percent. You'll also hear how investors in leading communications companies became Venly's founding partners, seeking to work through chambers to help social media revitalize companies and communities.

Presenters: Bill DiBenedetto (invited), President, Lampin Corporation; Jeannie Hebert, President & CEO, Blackstone Valley Chamber of Commerce (Mass.); Ted Rybeck, CEO, Venly

Date: July 18, 2017
Time: 2–3 p.m.
Room #: 202AB