Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Jonah Berger examines the behavioral science that underlies these questions. Currently a marketing professor at the Wharton School at the University of Pennsylvania, Berger is an internationally bestselling author of both Invisible Influence: The Hidden Forces That Shape Behavior and Contagious: Why Things Catch On. He has published dozens of articles in top-tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.
Molly Fletcher is a trailblazer in every sense of the word. She is a rare talent of business wisdom, relationship brilliance and unwavering optimism. Formerly, as president of client representation for sports and entertainment agency CSE, Fletcher spent two decades as one of the world’s only female sports agents in the high stakes, big ego world of professional sports. She was hailed as the “female Jerry Maguire” by CNN as she recruited and represented hundreds of sport’s biggest names. Today, as a successful entrepreneur, sought-after keynote speaker and author, Fletcher mines her deep experience as a high-stakes negotiator and relationship builder in the sports industry to deliver game changing messages and inspire positive change to audiences worldwide.